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Websites with stale content do not supply any useful information to customers. Algorithms are built to favour websites with contemporary content material. When search engine crawl web site to start with it seeks for robots.txt instruction to find out what pages are allowed or disallowed for crawling. It helps search engine to crawl the net pages and index them. There are a lot more things that you need to study Seo and web design. Gossip Web Design is an online design company in Australia that helps enterprise owners and entrepreneurs build their dream web site. Optimising your web site for a key phrase is important to inform search engines like google of your website's relevance to a search term. The major search engines don’t very like JavaScript (or Flash or FRAMES) - so decrease its use. Use high-quality, excessive-distinction photos that have a 16:9 aspect ratio. Let the search engine know what the pictures are all about. The pictures can't be left clean.