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The Importance of a Marketing Content Planner

Content planners are accountable to develop a vision of content creation publication, distribution and publication. They also need to track and assess the effectiveness of a strategy.

This type of content educates the audience about the company's products and services. It also aids the audience in solving problems and meet their needs.

A marketing content planner is a spreadsheet, or it can be a third-party software. The difference lies in how you utilize it.

1. Identify Your Goals

The famous quote, often believed to be the work of Benjamin Franklin although perhaps never said by him, is the truth: "If you fail to plan, you will fail." To go from a strategic view to a successful content marketing engine requires a structured workflow, efficiencies in workflow and clear communication.

One of the most important steps in this process is to identify your goals. You can begin with high-level goals for your business or utilize the SMART Framework to make them more specific. It's also a good opportunity to review your current content goals to ensure they're still in the context of your current strategy.

Understanding your goals will help you track the performance of every piece of content. This will help you identify what is content marketing works and what can be improved. This will allow you to make the necessary adjustments and improve your overall performance. This will help you reach your overall goals and provide quality content to your customers.

2. Identify Your Audience

It is essential to know who your target audience is in order to create content that is relevant, informative and effective. This can be accomplished through conducting research to discover the characteristics of your ideal customers personas. This can be done by using surveys, data analysis, and other methods of gathering data about your clients.

By analyzing the results of this research, you can then identify the kinds of content that will be most effective for your business. This could be everything from blog posts, podcasts, Content marketing social media posts, and webinars. Once you've identified which formats work best then you can begin creating your content strategy.

A tool for content planning will assist you in keeping track of marketing goals and ensure that the right people work on the right projects. It can also boost productivity by allowing teams to focus on what's most important and keep them from distractions. CopyPress provides a free Content Analysis Report that you can download right now.

3. Identify Your Ideal Platforms

When creating digital content, it's crucial to make it a perfect fit for your preferred platform. Instagram users are looking for visually appealing visuals, whereas TikTok users enjoy stylish short-form videos. Conducting some market research can help you identify your ideal users and their preferred platforms.

An effective marketing content planner will take into account every step needed to turn your ideas into a finished asset. It will give you an outline to reach your goals and ensure that everyone in your team is on board.

content marketing services planning tools like Monday and Kapost can help you with this. They allow you to create tasks and assign them, work together, and track their progress on one dashboard. There are more sophisticated tools, like Wrike, that offer drop-down menus and provide a table with actionable items as well as a message board and a project-wide timeline. Both come with a no-cost version, as well as more extensive subscriptions for teams that require more advanced capabilities.

4. Identify Your Content Types

A content planner is a fantastic tool for anyone, whether you're an influencer working alone or a team of marketers in a large enterprise. It helps you stay organized and ensures that everyone is on the right place. It's a great tool to use for managing content for projects with more time to lead for example, annual or quarterly campaigns.

A well-designed content plan will assist you in determining the kinds of content that should be produced and the best way to get them executed. This involves determining the structure of your content, for instance podcasts, blog posts, infographics, case study, or social media releases. It must also include a timeline for when these pieces should be produced and published.

You should also keep track of the results of your content marketing goals, such as traffic and engagement. This will enable you to examine your results and make adjustments. Ahrefs is a fantastic tool to help you identify what works and what doesn't. It can also provide insights on your competition's performance.

5. Identify Your Content objectives

If you establish clear goals for your content that will assist your team to keep on track to meet their goals. Whether that's increasing SEO traffic by rewriting blog posts or improving customer retention by hosting webinars, having clear objectives will help you achieve your content marketing goals.

A good content planner can help you define your objectives by creating an organized workflow and allowing for collaboration. It can also include tools such as image-generation software and text-to-image instructions or social management software to make the process easier.

Apart from setting goals and establishing an expected workflow, a marketing content planner can assist you in identifying your performance metrics and key performance indicators (KPIs). This will allow you to evaluate the effectiveness of your content and react accordingly to improve your marketing campaign. Bounce rate, website traffic, and social media shares are examples of measurable metrics. These metrics must be tracked throughout the lifecycle of content including production and publication.

6. Identify Your Resources

If you lack the resources to implement your content strategy, it will be useless. When planning, ensure that you have enough money to accomplish all the tasks you've set out. This could include team or salary payments production costs including web space, marketing strategies.

Once you have a budget in place, you can assign the responsibilities for each task. You might assign different employees to conduct keyword research, copywriting, editing as well as design. Alternatively, Sprout can be used to automate the process of scheduling content across different platforms.

Sprout lets you connect your social media accounts and schedule posts for Twitter, Facebook, Instagram and LinkedIn company pages and Google Business Profiles, all from a single dashboard. The tools of Sprout for scheduling comprise an image library that simplifies the management of assets and helps save time in the creation process.

7. Determine Your Key Performance Indicators

If you're planning to invest a lot of time creating content, it's important that your marketing efforts pay off. You can improve your results by analyzing and identifying the right key performance metrics.

As an example for a return customers is a typical KPI employed by content marketers. This metric can be used to measure the effectiveness of your content at converting customers, and it can be used to pinpoint areas for improvement in future campaigns.

It's also important to establish the type of content you'll produce according to your objectives and target audience. This could be posts on social media, blog articles and infographics as well as videos. Once you've identified the various formats for your content and formats, you must make a plan for each that includes frequency and distribution. This will help you ensure that your content is being seen by the right people at the best times.

8. Identify the tracking methods you use

A marketing content plan is an essential tool for any business looking to improve their marketing efforts. It can help you keep in mind your goals, audience, and resources while allowing you to see how efficient your strategy has been over time.

A calendar for social media will help you plan your content and ensure that it is released regularly. It also allows you to prepare for occasions or holidays that could affect the engagement of your followers.

A keyword content plan is a fantastic method of optimizing your SEO strategies. It will allow you to find the most relevant keywords for your content, which will improve your search engine ranking and visibility. It can also help measure the effectiveness of keyword content strategy over time.

9. Determine Your Measurements

Your marketing plan should help you identify which metrics are most relevant for each piece, regardless of whether you structure your content according to themes or keywords. This will allow you to determine the success of your content and keep improving it. A cloud-based marketing content planner, such as Optimizely CMP, can also help you manage collaboration between team members and content marketing produce reports that can be useful in making future content planning decisions.