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Websites with stale content do not offer any useful data to users. Algorithms are built to favour web sites with fresh content. When search engine crawl website first of all it seeks for robots.txt instruction to search out out what pages are allowed or disallowed for crawling. It helps search engine to crawl the web pages and index them. There are much more issues that it's best to learn about Seo and net design. Gossip Web Design is a web design company in Australia that helps business homeowners and entrepreneurs build their dream web site. Optimising your web site for a keyword is essential to tell search engines like google of your website's relevance to a search term. The search engines don’t very similar to JavaScript (or Flash or FRAMES) - so minimize its use. Use high-high quality, high-contrast pictures which have a 16:9 aspect ratio. Let the search engine know what the pictures are all about. The photographs cannot be left clean.