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Websites with stale content material do not supply any useful information to customers. Algorithms are built to favour web sites with fresh content material. When search engine crawl web site first of all it seeks for robots.txt instruction to find out what pages are allowed or disallowed for crawling. It helps search engine to crawl the web pages and index them. There are a lot more things that you must study Seo and internet design. Gossip Web Design is an online design company in Australia that helps enterprise homeowners and entrepreneurs construct their dream website. Optimising your website for a keyword is essential to tell engines like google of your webpage's relevance to a search time period. The various search engines don’t very like JavaScript (or Flash or FRAMES) - so minimize its use. Use high-high quality, high-contrast photos which have a 16:9 aspect ratio. Let the search engine know what the pictures are all about. The photographs cannot be left blank.